If personal insurance is mind boggling then business insurance undoubtedly is even more complex. Going through the process of launching this site we realized that 90+ percent of our clients are business/professional people, which unquestionably is our strength in servicing the Ontario market place. It's challenging, demanding and we would not have it any other way.
The process is very technical and whomever you deal with full disclosure is best with respect to making available financial statements, partnership agreements, employment agreements etc. Many times you will find the accountant, lawyer, and advisor working together and this is a recommended strategy, as it will act as a good safe guard against you being taken advantage of by any one party. As with personal insurance, living benefits need to be the main concern as the worst thing that can happen to a business is to have a sick or injured key person.
To an extent the advisor becomes an employee of the company with one main difference in comparing to your other employees and that is the insurance companies pay us. Keep this in mind and make us work hard for your business.